CRM Pricing & Licensing Comparison | Canada

Understanding customer relationship management software cost is vital for business, as CRM solutions produce massive ROI for businesses. To get maximum return on investment, you must evaluate the features of multiple CRM solutions and their impact on your business.

Since CRM solutions are not one-size-fits-all solutions, businesses can get ideal CRM solutions by understanding their underlying cost. So, In this article, we will discuss the cost of top CRM solutions, factors playing crucial roles in costs, and how to choose an ideal solution.

What is CRM?

CRM, also known as customer relationship management, helps companies manage customer interactions and data throughout the customer lifecycle. The goal of the CRM solution is to build stronger relationships with their customers, improve customer satisfaction, and increase sales. 

According to a report, sales revenue of a business can goes up to 29% after CRM Implementation. Their sales productivity can increase by 34% and improve sales forecasting accuracy by 42%. 

CRM solutions allow businesses to tailor interactions based on individual preferences and histories. The solution allows businesses to track, and nurture leads through the sales pipeline. 

With the help of CRM solutions, businesses can get the required insight, grab the opportunity for growth, prevent potential revenue loss, and improve profitability.

Calculate Customer Relationship Management Software Cost?

There is no fixed CRM pricing for software present on the market. It can widely vary depending on the solution and its features. On average, CRM pricing for small business starts at $95 (CAD) per user/month, while CRM cost for larger enterprises can go to $407 (CAD) per user/month.

While calculating the customer relationship management software cost, you need to take these factors into account to get a clear picture about CRM pricing models.

• What is the functionality you require?
• How many people will use this tool?
• Is the solution scalable as your business grows?
• Is the advanced feature available?
• Is there any hidden cost?
• Does the solution offer customization?

CRM Software Cost Comparison

We have added the table, which includes the pricing range of different solutions. You can indulge yourself in detailed CRM pricing comparisons to make accurate decisions.

Top CRM Licensing and Pricing

Our team of expert consultants has come up with the top seven CRM solutions and their licensing options and respective features. This will help you analyze the features your business requires and how they fit with your budget.

1. Microsoft Dynamics 365 CRM

Dynamics 365 CRM delivers robust solutions tailored to diverse business needs, including modules for sales, marketing, customer service, and field service. For advanced features, it offers separate solutions, like Dynamics 365 Sales, Dynamics 365 Customer Service, and more.

However, the pricing of each dedicated solution can vary. For instance, if you are a business in Canada and want to leverage Dynamics 365 Sales, its pricing will depend on which licensing options you are choosing.

Since the pricing is not the same for each solution, we are analyzing the pricing of Dynamics 365 Sales.

Licensing Options and Features:

Dynamics 365 Sales Professional (CAD $88.20/user/month)

It suits smaller teams needing core sales functions without advanced customizations. Professionals is designed for businesses needing essential CRM features without advance customization, like: 

• Sales force automation
• Mobile app
• Microsoft 365 interoperation
• Reporting and dashboards
• Customization and automation

Dynamics 365 Sales Enterprise Edition (CAD $128.90/user/month)

It includes all features present in Professional and adds features to support your complex sales needs. For instance, you can develop custom apps using license options. It is ideal for growing teams and large teams. It includes features, like: 

• All features included in Professional
• Custom apps
• Advanced sales force automation
• Copilot capabilities in D365 Sales, Outlook, and Teams

Dynamics 365 Sales Premium (CAD $183.20/user/month)

For enterprises, this tier includes everything in Enterprise. This license option supports high-level sales processes and includes features, like: 

• All features included in Enterprise Edition
• Sales engagement
• Advanced sales engagement

2. Pipedrive

Pipedrive is a visual CRM platform that focuses on sales pipeline management. It offers a simple and intuitive interface, making it easy for sales teams to track deals and stay organized.

Licensing Options and Features:

Essential (CAD $16.31 per seat per month)

This entry-level tier provides core CRM functionalities and is ideal for small businesses needing a lightweight CRM for lead and task tracking. The functionalities are:

• Lead, calendar, and pipeline management
• Seamless data import
• 400+ integration options
• Activity, deal, and contact reports
• Personalized onboarding

Advanced (CAD $32.61 per seat per month)

This tier advances the functionality that helps businesses to automate their various operations and streamline sales tasks. The functionalities are: 

• Full email sync with templates
• Open and click tracking
• Group emailing
• Automation builder, including email sequences
• Meeting, email, and video call scheduling
• Live chat support

Professional (CAD $66.58 per seat per month)

This tier adds more advanced features that help businesses with more complex sales requirements, like proposal and contract management and more detailed tracking options. 

• AI-powered Sales Assistant
• Emailing tools
• Contract and proposal management with e-signatures
• Streamlined lead routing
• team management
• Revenue forecasts
• custom field reporting
• Extra data entry
• data quality settings

Power (CAD $80.17 per seat per month)

Power licensing options are great for teams needing extended control and team-based workflows. The features are: 

• Project planning, tracking, and delivery
• Increased control of account permissions and visibility
• 24/7 live chat support
• Phone support

Enterprise (CAD $107.35 per seat per month)

This is the most feature-rich plan, which helps businesses to manage their complex sales needs with ease. Here is functionality for complex business needs: 

• Enhanced security preferences
• Complete access to all features
• Unlimited reports
• Customizations
• Maximize the number of automations
• Email syncs per seat

3. Zoho CRM

Zoho CRM is a comprehensive CRM platform that offers a wide range of features, including sales, marketing, customer service, and project management. It is known for its affordability and flexibility.

However, you need to analyze Zoho CRM pricing in detail and features to compare them with other systems and make the correct decision.

Licensing Options and Features:

Free

This basic plan allows small teams to access essential CRM features but with limited customization options. It includes features: 

•  Lead and task management

Standard (CAD $21.05/user/month)

This license is suitable for small businesses ready to manage a higher volume of leads. It offers features are: 

• Basic modules
• Sales forecasting
• Multiple sales pipelines
• Lead scoring
• Custom fields
• Workflows

Professional (CAD $34/user/month)

Professional plan aims at growing businesses needing advanced workflows and marketing integrations. It allows business to leverage the advance features, like: 

• All features included in Standard
• Inventory management
• Google Ads integration
• Scheduled mass email
• Email integrations
• Assignment rules
• Validation rules

Enterprise (CAD $48.57/user/month)

This tier is suitable for larger businesses needing custom solutions and advanced CRM analytics. While using its features, business can create Sandbox environments and more.

• All features included in Professional
• Zia, AI sales assistant
• Territory management
• Custom functions
• Command Center
• Sandbox
• Approval and review process

Ultimate (CAD $51.80/user/month)

Ultimate is the top-tier plan, which provides the most extensive feature set and more detailed analytics for high-level business insights. It provides features are: 

• All features included in Enterprise
• Enhanced feature limits
• Extended AI capabilities
• Advanced customization
• Data preparation
• Augmented analytics
• Data storytelling

4. Monday CRM

Monday CRM is a customizable CRM platform that can be adapted to fit the specific needs of different businesses. It offers a visual interface and a wide range of features, including sales, marketing, and customer service.

Monday CRM pricing options vary and allow users to pay for only used features. However, multiple options can be confusing for users.

Licensing Options and Features:

Free

This license provides basic CRM and project management for smaller teams with limited needs. This what you can access: 

• Unlimited docs
• 200+ templates
• 8 column types

Basic (CAD $12.23 seat/month)

This plan offers priority customer support and suits teams new to CRM systems. It includes functionality, such as: 

• All features included in Free
• Unlimited free viewers
• Unlimited items
• 5GB file storage
• Prioritized customer support

Standard (CAD $16.31 seat/month)

This license enhances functionality and is ideal for teams managing several simultaneous projects. It includes features, like 

• All features included in Basic
• Timeline & Gantt views
• Calendar View
• Guest access
• Automations (250 actions per month)
• Integrations (250 actions per month)
• Create a dashboard that combines 5 boards

Pro (CAD $25.82 seat/month)

Pro license is suited for businesses looking to manage high-volume projects or sales pipelines. It provides detailed features, including: 

• All features included in Standard
• Private boards
• Chart View
• Time tracking
• Formula Column
• Automations (25K actions per month)
• Integrations (25K actions per month)
• Create a dashboard that combines 10 boards

Enterprise (Varied)

This plan is designed to help large enterprises that require detailed control and insights. For this, it facilitates features, such as: 

• All features included in Pro
• Enterprise-scale automations & integrations
• Multi-level permissions
• Advanced reporting & analytics
• Enterprise support
• Create a dashboard that combines 50 boards

5. Salesforce

Salesforce is one of the most popular CRM platforms on the market. It offers a wide range of features, including sales, marketing, customer service, and analytics, as does the Salesforce CRM pricing.

Licensing Options and Features:

Enterprise (CAD $ 224.21/User/Month)

It’s well-suited for businesses needing a solid, out-of-the-box CRM solution. This plan provides a wide range of standard CRM tools: 

• Sales capabilities
• Advanced Pipeline Management
• Advanced Deal Insights
• Conversation Intelligence
• Workflow and Approvals Automation

Unlimited (CAD $448.42/User/Month)

It suits businesses with complex CRM needs and a requirement for extensive customization. With Unlimited plan, you can use the following features to support your complex business requirements. 

• Everything in Enterprise
• Predictive AI
• Sales Engagement
• Premier Success Plan
• Full Sandbox

Einstein 1 Sales (CAD $679.42 USD/User/Month)

This offers generative AI and data unification for predictive insights and revenue intelligence, ideal for companies needing cutting-edge AI tools for in-depth sales analysis. 

• Everything in Unlimited
• Einstein Copilot Powered by Generative AI
• Performance Management
• Sales Programs
• Team Collaboration with Slack
• Connect and Unify All Data with Data Cloud
• Revenue Intelligence

6. HubSpot

HubSpot is a CRM platform that also offers marketing automation and sales tools. It is known for its ease of use and affordability.

HubSpot CRM pricing widely varies depending upon the features your business requires. You can choose a relevant licensing option to align with your business requirements.

Licensing Options and Features:

Free Tools

HubSpot’s free tier provides access to essential CRM tools, suitable for small businesses or teams just getting started with customer management.

• Free marketing tools
• Free sales tools
• Free service tools
• Free content tools
• Free operations tools
• Free commerce tools

Sales Hub Starter (CAD $20.38/mo/seat)

This license offers productivity tools such as e-signature, task queues, and basic automation, supporting small teams ready to enhance efficiency. 

• All features included in free
• e-signature
• Repeating tasks and task queues
• Simple automation
• HubSpot-provided phone numbers
• Conversation routing
• Multiple currencies
• Goals

Starter Customer Platform (CAD $20.38/mo/seat)

• All features included in Sales Hub Starter
• Generate qualified leads
• Scale support & self-service
• Kickstart your content creation strategy
• Activate and manage your data

Sales Hub Professional (CAD $122.30/mo/seat)

With enhanced automation, advanced reporting, and sales forecasting, this plan suits medium-sized businesses needing more robust CRM functionality. 

• All features included in Starter
• Forecasting
• Sequences
• Playbooks
• Sales workspace
• Coaching Playlists
• Call transcription and coaching

Sales Hub Enterprise (CAD $203.83/mo/seat)

Enterprise licensing plan is great for large teams with complex sales operations. It provides features like: 

• All features included in Professional
• Advanced permissions
• Recurring revenue tracking
• Lead form routing
• Custom objects
• Conversation intelligence
• Predictive lead scoring

7. Freshsales CRM

Freshsales CRM is a cloud-based CRM platform that offers a simple and intuitive interface. It is known for its affordability and focus on sales productivity.

License Options and Pricing:

Free

Limited features suitable for startups or teams needing basic CRM capabilities.

• Basic features

Growth (CAD $14.95/user/month)

Offers deal management, basic workflows, and built-in email, which helps smaller teams manage customer interactions efficiently. 

• All features included in free
• Tasks, appointments, and notes
• Activity Home Dashboard
• Sales Dashboard
• Basic Workflows (20)
• File Storage (2 GB per user)

Pro (CAD $63.87/user/month)

Pro license Ideal for growing sales teams requiring deeper insights and automation. It includes features, such as 

• All features included in Growth
• Custom Sales Activities
• Basic Workflows (50)
• Advanced Workflows (50)
• Advanced CRM Customization

Enterprise (CAD $96.48/user/month)

Enterprise license is suitable for businesses with comprehensive CRM needs. It facilitates features, including: 

• All features included in Pro
• Basic Workflows (100)
• Advanced Workflows (100)
• Custom Modules
• Deal Teams
• Holiday Routing
• Forecasting Insights

How to Choose a CRM Software

Currently, there are multiple CRM software available in the Canadian market. However, choosing between them can be overwhelming, as you must consider multiple things, including pricing and capabilities. 

Our experience and expertise can help you choose an ideal plan and here are the steps:

• Define your business objectives. Understand the specific functionalities your business requires from a CRM system.
• Compare the features offered by different CRM providers to ensure they align with your identified needs.
• Determine your budget constraints and explore pricing options within your financial limits.
• Assess whether the CRM software can accommodate your business's future growth and expansion plans.
• Request demos or trials to evaluate the user interface, functionality, and ease of use.
• Gather insights from other businesses that have used the CRM software to understand their experiences and recommendations.

Factors that Impact CRM Software Costs

CRM pricing models can vary significantly depending on several factors, such as business size, solutions feature, and number of users. 

To make wise decisions that align with your budget and requirements, you need to understand these features well.

Features and Functionality

During CRM pricing comparison, you will notice one thing: every CRM system offers multiple licensing options. Each option offers numerous prices with different features. More advanced features come with a higher price tag. Understand your business requirements and choose a CRM solution that suffices such functionalities

For instance, you are using Dynamics 365 Sales to empower your sales team and require features like advanced sales force automation or custom apps. Hence, you can’t leverage this functionality with a Professional license, but you require an Enterprise Edition license.

Number of Users

Most CRM software comes with a per-user license. The customer relationship management software cost depend on how many users will access the system. With the increase in the number of users, licensing costs increase.

For instance, if you are using Dynamics 365 Sales Professional, which comes at CAD $88.20/user/month. If you have 30 active users, you need to pay CAD $2646. In the case of 25 users, you need to pay only CAD $2205.

Customization and Integration Requirements

The level of customization required to tailor the CRM software to your specific business processes can influence the cost. Extensive customization often involves additional development work, which can increase the overall price.

Additionally, integration with other business systems like Microsoft ERP, accounting, and marketing automation tools might require additional fees or development efforts.

Deployment Model

The deployment model chosen for your CRM system can also affect costs. Cloud-based CRM solutions generally have predictable monthly subscription fees, while on-premises deployments might involve upfront hardware and software costs, as well as ongoing maintenance expenses.

Data Volume

The amount of data you plan to store and manage within the CRM system can impact costs. Larger data volumes may require more storage capacity and processing power, leading to higher fees.

Support and Maintenance

The level of support and maintenance that you want to avail directly influences the overall cost of the solution. Being a Microsoft Solutions Partner, we offer comprehensive support packages that include technical assistance, training, and updating systems to help your business.

Negotiation and Licensing Terms

Negotiation skills can play a significant role in determining the final cost of CRM software. Factors like contract length, volume discounts, and additional services can be negotiated to influence the overall pricing.

Vendor Reputation and Market Position

The reputation and market position of the CRM vendor can also affect pricing. Some vendors might charge more to fulfill your requirements, while others can provide the same service at competitive pricing.

Get in touch with Dynamics Square to get competitive pricing! 

Get the Desired ROI with Dynamics Square

Dynamics Square, a trusted Microsoft Solution Partner in Canada, helps businesses choose the best CRM solutions as per requirements. We are a team of 135+ consultants that help you with detailed Dynamics pricing so you can plan implementation, customization, and support services under your budget. 

We have a track record of a 99% success rate that ensures you can maximize your investment and align the solution with your business requirements. 

Reach out to us at +1 778 381 5388 or write us an email at info@dynamicssquare.ca to get the desired CRM in your budget.

Frequently Asked Questions

What Are the Solutions Included in Microsoft Dynamics CRM? 

Microsoft Dynamics CRM is a combination of various solutions as per business requirements. It includes Dynamics 365 Sales, Dynamics 365 Customer Service, Dynamics 365 Marketing, and Dynamics 365 Field Service. Each solution can be used for various purposes and requirements. 

How much does a CRM system cost?

Customer relationship management software cost can vary depending on several factors, including the number of users, features, customization, and deployment model. For example, if you are using Dynamics 365 Sales, it will start from (CAD $88.20/user/month) and goes to (CAD $183.20/user/month) with three licensing options.

You can choose any options depending upon features requires your sales to improve efficiency and operate more efficiently. You can choose between these licensing options as per the features required to operate your business and improve your efficiency.

How much do companies pay for CRM software?

The amount companies pay for CRM software can vary widely depending on their size, industry, and specific needs. Smaller businesses may be able to find affordable options, while larger enterprises may require more expensive solutions with advanced features and scalability.

Why is CRM software so expensive?

While choosing a CRM system, you can experience various CRM systems that are expensive. However, some might be affordable according to your budget. But a CRM system is expensive because:

Complexity: CRM systems are complex software solutions that require significant development and maintenance.

Value: CRM software can provide significant value to businesses by improving customer relationships, increasing sales, and reducing costs.

Customization: The ability to customize CRM software to meet specific business needs can add to the cost.

Integration: Integrating CRM software with other business systems can also increase costs.