11 Best CRM Systems for Businesses in Canada | 2025

CRM systems are essential for businesses that want to improve customer service, increase sales, automate processes, generate income, and customize client experiences. Regardless of the size of your company, you need the best solution to manage your operations and maintain your competitive edge.

However, finding an ideal solution might be overwhelming as numerous solutions are in the market. According to Statista, the CRM market is estimated to reach US$98.84bn in 2025 and US$145.60bn by 2029. To help you find the ideal fit, we will explore the types of CRM, top CRM systems available in 2025, their features, and how they can benefit your business.

What is a CRM system?

CRM systems meaning technologies, methods, and procedures used by companies to track and evaluate consumer interactions throughout the lifecycle. By offering a single platform for relationship management, a CRM system aims to increase customer service, retention, and sales growth.

A CRM system helps businesses:

• Track customer interactions.
• Manage sales pipelines.
• Automate marketing campaigns.
• Generate detailed reports and insights.

CRM system tools allow businesses to stay organized, foster stronger relationships, and deliver personalized customer experiences.

11 Best CRM System Tools

We have a team of Microsoft-certified consultant who have done in-depth research and will present you with the best CRM systems available in 2025.

Microsoft Dynamics CRM

Dynamics CRM is a comprehensive solution designed to support businesses of all sizes. If you rely heavily on the Microsoft ecosystem, this CRM can aid in seamless operation.

It is at the top of the list of CRM systems because Dynamics 365 CRM provides advanced integrations with the Microsoft ecosystem, such as Dynamics 365, Microsoft Teams, and Power BI.

This facilitates departmental workflows, enables you to scale efficiently, protects data privacy, provides strong security, and permits international operations.

Key Features:

• AI-driven insights.
• Customizable dashboards.
• Robust security features.
• Seamless integration with Microsoft ecosystem.
• Multi-language and multi-currency support.

Zendesk

It is built to enhance customer support and satisfaction. Zendesk is popular among service-focused businesses that require intuitive ticketing systems and omnichannel support.

Zendesk CRM enables you to improve response time, boost customer satisfaction, centralize customer interaction, and support self-service options for customers. In addition to this, this client relationship management CRM system is easy to set up and great for customer service teams.

However, these are the best examples of CRM systems, which have limited functionality and may not suit complex workflows.

Key Features:

• AI-powered chatbots.
• Detailed customer support metrics.
• Multi-channel communication tools.
• Customizable workflows.
• Knowledge base integration.

HubSpot

It is one of the best CRM system examples, which is versatile and can be a good fit for SMBs. HubSpot can be the best CRM for small business with limited budgets. Even start-ups can leverage its free version.

Using HubSpot, you can manage customer interaction without high upfront costs, scale quickly, simplify marketing campaigns, and get valuable insight.

Its premium features, however, can be pricey, provide little personalization, and have fewer sophisticated analytical capabilities.

Key Features:

• Email tracking and templates.
• Marketing automation.
• Comprehensive lead management.
• Sales pipeline tracking.
• Analytics dashboards.

Salesforce

It is one of the top CRM systems, with a wide range of tools that help businesses manage their complex needs. In the list of CRM systems, Salesforce, along with Dynamics 365 CRM, helps businesses manage their complex CRM needs.

Salesforce provides deep customer insights, offers robust automation tools, supports complex customization, and allows you to scale. It can be one of the best CRM system for real estate business.

However, Salesforce is costly for small businesses, complex to implement, and has a steep learning curve.

Key Features:

• Advanced AI capabilities with Einstein AI.
• Workflow automation.
• Extensive app marketplace.
• Industry-specific solutions.
• Real-time analytics.

Zoho CRM

It is a cost-effective CRM for growing businesses. SMBs can find it ideal as it comes with a blend of affordability and powerful features.

Zoho CRM facilitates quick deployment, streamlines corporate procedures, guarantees smooth integration, and enhances channel-to-channel collaboration.

However, because of the restricted advanced features, large enterprises will not be able leverage benefits of CRM system for their complicated process. It also occasionally has performance problems.

Key Features:

• Workflow automation.
• Real-time analytics.
• Multi-channel communication.
• AI-powered insights.
• Customizable reports and dashboards.

Pipedrive

It is one of the sales-centric CRM system tools that focuses on pipeline management. It is perfect for companies who need to track their deal. Pipedrive helps you increase sales efficiency, boost team productivity, simplify pipeline visualization, and transparently track sales progress.

However, it has limited marketing tools, lacks robust analytics, and is less suitable for larger teams.

Key Features:

• Deal tracking and automation.
• Activity scheduling.
• Performance metrics.
• Email integration.
• Customizable pipelines.

Apptivo

It is a flexible CRM tool with 50+ integrated business apps for small businesses. Apptivo CRM allows you to manage your sales, marketing, contacts, and customer service.

This integrated business application can improve your workflow, reduce reliance on various tools, save operating time, and reduce errors. In addition, Apptivo allows you to manage multiple business functions using a single platform.

However, it lacks advanced analytics and has limited integration capabilities with third-party applications.

Key Features:

• Project tracking.
• Invoicing capabilities.
• Customizable modules.
• Sales planning tools.
• Customer support integration.

Freshworks CRM

Freshworks allows companies to manage sales processes, track interactions, and centralize client data on a single platform. It has AI-powered features that let you increase sales effectiveness and client interactions.

Contact management, opportunity tracking, and sales automation are few features that Freshworks offers to help you improve client engagement. This increases teamwork, facilitates communication, and raises lead conversion rates.

However, it has a moderate learning curve, fewer third-party connectors, and little customization for more experienced users.

Key Features:

• Workflow automation.
• Collaborative tools.
• Custom reports.
• Integrated phone and email systems.
• Predictive analytics.

Creatio

Creatio CRM is a "no-code" platform that allows businesses to automate sales and marketing processes, customer interactions, and build custom applications without writing code. It is designed for companies that require heavy customization.

Users can design and build CRM workflows visually without needing programming knowledge. This enables rapid deployments, simplifies complex processes, improves operational efficiency, and is highly flexible.

However, it has a steeper learning curve, requires skilled implementation, and has higher pricing for advanced modules.

Key Features:

• Process modeling.
• Unified customer data.
• Predictive analytics.
• Visual workflows.
• Industry-specific solutions.

ActiveCampaign

ActiveCampaign CRM allows businesses to manage and automate their sales processes, track customer interactions, and deliver personalized marketing campaigns. It is suitable for marketing-focused companies, as you can access features like lead scoring, sales routing, and automated email sequences, all within a single platform.

It guarantees smooth interaction with e-commerce platforms, boosts sales through automation, streamlines campaign management, and improves client retention.

But it lacks sophisticated sales capabilities, has few non-marketing features, and can be intimidating for new users.

Key Features:

• Email campaign management.
• Customer segmentation.
• Automation templates.
• CRM for sales.
• Lead scoring.

Insightly

Insightly is a cloud-based CRM platform that helps businesses manage customer interactions, leads, sales opportunities, and projects. It is suitable for companies that want project-driven companies.

Insightly enables you to streamline workflows, enhance team collaboration, offer insights into project performance, and centralize project management. However, it has limited scalability for larger enterprises, fewer integrations, and is unsuitable for complex analytics.

Key Features:

• Project milestone tracking.
• Relationship linking.
• Email tracking.
• Workflow automation.
• Mobile app functionality.

Types of CRM Systems

There are no specific types of CRM system tools, as many people classify them into four, while some classify them into three. We will go with the three types of CRM systems based on their primary functionality:

Operational CRM

This CRM focuses on automating and improving customer-facing business processes such as sales, marketing, and service. You can use operational CRM to automate email campaigns, manage leads, or track customer support tickets.

Analytical CRM

This is primarily used to analyze customer data and make informed business decisions. You can use analytical CRM to identify sales trends, measure marketing ROI, and segment customers.

Collaborative CRM

This enhances communication between teams and departments to improve customer satisfaction. Sharing customer feedback across sales and service teams can be a good option.

Note: Nowadays, modern CRM systems come with features of all three types. The best example of a CRM system is the Dynamics 365 CRM, which empowers you to leverage it as per your requirements.

What Are the Uses of CRM Software?

CRM system tools are versatile and can serve various purposes. Here is what you can achieve using the CRM software.

Lead and Contact Management: Monitor the contact information and exchanges with both current and prospective clients.

Sales Pipeline Management: Track the development of transactions from the creation of leads to their completion.

Marketing Automation: Start, monitor, and improve advertising programs.

Customer service: Skillfully handle and address consumer questions.

Data Analytics: Generate insights from customer data to improve decision-making.

Integration with Other Tools: Client relationship management CRM system often integrates with email, e-commerce, and accounting systems.

Features to look for in a CRM system

Here are the key features you should consider when choosing a CRM system, including real estate CRM.

Customization Options: CRM gives you the ability to modify the solution to meet your unique requirements, which boosts output.

Seamless Integration: In order to minimize operational silos, it should be able to integrate easily with current technologies such as project management software, accounting software, and email.

Mobile Access: Seek out client data management that allows you to manage it while on the go, giving you more freedom.

Automation: Select CRM programs that assist you in automating tedious processes such as data entry and email marketing.

Predictive analytics: It is a crucial feature of the best CRM system in order to spot trends and opportunities.

Selecting the Right CRM System

Choosing the best CRM system involves evaluating your business’s specific needs and objectives. Here are some steps to guide you:

Assess Your Needs: Identify the key challenges and objectives you want the CRM to address.

Set a Budget: Determine how much you’re willing to invest, CRM pricing differs based on solution; choose the ideal fit. 

Check Features: Look for essential features that align with your business goals.

Read Reviews: Learn from other users’ experiences to understand the system’s strengths and limitations.

Request Demos: Test the CRM’s functionality and user interface before committing.

Consider Support: Ensure the vendor offers reliable customer support and training resources.

Why Dynamics CRM is Best?

Microsoft Dynamics 365 CRM extensive feature set, scalability, and integration potential make it stand out. This is why it's a great option:

Smooth Integration: Easily connects to the Microsoft ecosystem, which includes Power BI, Teams, and Office 365.

Customizability: Fits different business sizes and sectors.

AI-Driven Insights: Makes use of AI to make decisions and do predictive analytics.

Strong security: guarantees compliance and data privacy.

Global Reach: Facilitates operations in multiple languages and currencies.

Implement Your CRM with Dynamics Square

CRM Implementation can be complex, but it is seamless with Dynamics Square, a Microsoft Solution Partner. We understand your requirements and tailor Dynamics 365 CRM to meet your business needs.

Our team of 135+ consultants can advise you during the set-up and deployment. In addition, you can access reliable support from Dynamics Square to ensure your CRM functions optimally.

Get in touch with our consultants to know more about CRM implementation!